As part of a briefing, pitching, and marketing document, for the purpose of attracting prospective tenants; KnD were engaged to provide a free standing caffe design at the Canberra Outlet retail centre. | |
The outcome was a booklet with a conceptual design for a standalone operator to take advantage of an under-utilised circulation space adjacent to a car-park escalator and anchored on the main pedestrian mall. With a simple and elegant materials palette of stone, brass, mosaic tiling and integrated greenery the design aims to anchor an active use in a circulation space currently used for seasonal displays. |
With a current marketing campaign, the offer is bound to attract tenant interest at this very active retail centre.